The Real Matrix: 101 Reasons to Go Vegan!

“The Real Matrix”, does an incredible job penetrating the false logic instilled in us from culture. Follow through this video and you will be forced to face the reality of what you’re eating, the lies you are living off of, the tragic industries you are supporting, and introduces you to the lives you are destroying and killing as a non-vegan; as he puts it “Meet your Meat”.

Everyone should watch this entire video for a reality check:

This video is full of powerful example and analogies that you just have to watch, quotes are hard to pull from the full effect of their work. Nonetheless, here are just a few of the many awesome points made in this video:

3:53 “If you’re told the lie enough times, it becomes part of your reality. And if enough people were taught that lie, that the blue circle is larger than the red, then now it becomes part of the culture. And if that culture then passes that misinformation along to the next generation, now it becomes tradition. And what we have to remember is that just because we have a tradition, it does not mean it is morally acceptable. Tradition and morality are not always the same. I mean can you think of any traditions that we once had in the United States of America that we no longer have? That today we think back and that was immoral?”

5:38 “Every year in the U.S. 10 billion… Yes, 10 billion cows, Pigs, and chickens are being slaughtered for food.”

6:12 “We can slaughter 300 animals, every second, and not question that. Because of the story we have been told. The story justifies the action.”

36:47 “70% of antibiotics produced in the U.S. are fed to farm animals.”

38:48 “But, Milk must be good for kids, though, right? Because every school I’ve been into, elementary, middle and high school, there is all one product being served. What product is that? (Milk.)

39:00 “What is the #1 cause of food allergies among infants and children?”

39:37 “What countries drink the most milk? What is osteoporosis?: USA, UK, Sweden, Finland and Norway. Remember what have we been taught? “Drink cow’s milk, get strong bones”. Which countries have the highest rate of osteoporosis?: USA, UK, Sweden, Finland and Norway”

41:03 “In fact, if you look at countries in Africa and Asia, they don’t suffer from very high rates of osteoporosis. They also do not drink very much cow’s milk, if not at all.”

37:23 “Every story has an author. Who is the author of this story? (Dairy industry) Right. And what is the ultimate goal of the dairy industry? Why would the dairy industry be some holier than thou company. I mean, if I said to you “Cigarettes, it does the body good!” You’d probably say I work for the cigarette company, right? None of us would believed that. Why believe this?”

37:42 “And if you believe that milk does the body good, why would 75% of the human population be lactose intolerant? Do you know that means, that 3 out of every 4 people on this planet, when they drink milk, they suffer from one of these symptoms: diarrhea, stomach ache, gassiness, bloating, ear infection, excess mucus.”

42:45 In comparing Cow’s milk to alternatives, like Soy, Rice, Almond, etc…, the amount of calcium is usually the same. But, “plants have fiber, no cholesterol. Animal products, no fiber, and high in cholesterol.”

43:53 “The greatest trick ever pulled was convincing people they need to drink milk. Dairy is the worst. In terms of the cruelty inflicted upon the animals, they suffer for a longer period of time, and it’s just completely unnatural and unhealthy. It’s unhealthy. And there is a reason why people love their cheese and their milk: it is meant to be addictive.”

44:54 Milk “has a chemical called casomorphin. When you digest it, that chemical is released. Casomorphin is morphine. It makes you giddy. It makes you want more. It makes your brain think “Eat more, eat more””

“68% of all diseases in the U.S. are diet related.”

45:38 Top 3 leading causes of death in America are “Cancer, heart disease, stroke. Every 40 seconds somebody suffers a stroke in the U.S. And that’s the American Stroke Association. The American Heart Association says that every 24 seconds somebody suffers a heart attack in the U.S. And the Institute for Cancer Research say that every day 3,400 people in the U.S. are diagnosed with cancer.”

57:20 “You can get everything from this (Fruits, Vegetables, Legumes, Whole Grains, Nuts & Seeds), everything. All your vitamins, A, B, C. Vitamin D from the sun. You get all your calcium , all your iron, your omega-3, all your protein and amino acids.”

50:39 “You know why these animals don’t suffer from these diseases? Because they eat what is natural to their anatomy. When it comes to diet, we are the dumbest species on this planet.”

Details from the video:

Published on May 9, 2012

A fascinating and entertaining presentation on the ethical solutions and health benefits of veganism by James Wildman of the Animal Rights Foundation of Florida (

Watch the most powerful speech you will ever hear:

Learn more:…

Danish version:
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Spanish version:

Go here if you want to translate this video your own language:

Click here to watch a more recent presentation by this great lecturer, this time to a High-School classroom:…

The goal of ARFF’s Humane Education program is to encourage a sense of personal responsibility toward animals and the planet, to empower young people to make conscious, compassionate choices, and to encourage critical thought.

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